Arizona hip-hop legend Roca Dolla (formerly known as I-Roq) runs a smooth operation at 5fith Coast Records. With his partner and co-producer RTZ, Roca Dolla's churned out some serious beats and solid records for the MCs on his label, which include Valley rappers like Tray Gutter, Zig Zag (formerly of NB Ridaz), Ocean, and Tha Formula. National acts have enlisted the services of 5fith Coast for everything from music production to Internet promotion, too, including G-Unit artist Young Buck, Che Vicious from Aftermath Records, and Tupac's Outlawz. The studio itself is professionally insulated for acoustic perfection, and features more mixing boards, equipment, and speakers than a mid-career Rolling Stones tour.