Something's going up on the northeast corner of Scottsdale and Camelback roads, and no, it's not another gas station. It's a cupcake shop! Well, you say, cupcake shops are as common as gas stations these days — and, hey, both are outrageously priced. You're right. We won't argue (in fact, a Sprinkles cupcake costs $3.25 — even more than a gallon of gas). We'll just tell you that if the hype on these precious Beverly Hills-based sweet cakes is anywhere near right, you'll be lined up out the door like an imitation of the '70s gas crisis when the Scottsdale Sprinkles finally opens. We'd hoped it would be in time for our Sweet Life issue, but alas, some good things must wait.

Just listen to the lineup of flavors: ginger lemon, dark chocolate, cinnamon sugar, chai latte, peanut butter chip. Drooling? Try scrolling over the full descriptions at www.sprinklescupcakes.com. Lemon isn't just lemon, it's "fragrant lemon cake with lemon-vanilla frosting flecked with zest." These people mean business, and we expect their business to boom when they open — allegedly sometime this fall.