Created by a Phoenix aesthetician, philosophy has been a hit in high-end department stores across the country; skin care experts dig the products. The company entered a new age this summer with the opening of its first store -- on Mill Avenue. Now Mill Rats and sorority chicks can cruise the aisles, contemplating "message in a bottle" (shower gel), "the supernatural fingerpaints" (glittery makeup) and "be somebody" (body lotion).
Self-help? Try "shelf-help."


